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Designer · 2022

Greenscale

An app concept to help businesses go carbon neutral

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Greenscale was an app concept I designed to help enterprise decision-makers transition their operations toward carbon neutrality. The platform integrates with banking, utilities, and travel providers to monitor emissions automatically — instead of relying on manual reporting.

Most companies want to be more sustainable but have no clue where their emissions actually come from. The first wave of climate tools were spreadsheets — slow, error-prone, and built for compliance teams instead of decision-makers.

The big idea was to treat carbon like cashflow — connect the data sources a company already uses, surface emissions in real time, and give leaders a clear picture of how their decisions move the number up or down.

I designed a dashboard that breaks emissions down by source, surfaces the highest-impact actions a team could take, and tracks progress against a carbon-zero target over time.

Beyond the dashboard, I designed flows for connecting integrations, setting reduction targets, and reporting back to stakeholders — making the day-to-day of climate work feel as routine as checking finance metrics.

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