Emory Fierlinger

Marloo is an AI tool designed to help financial advisers spend more time with their clients, not on paperwork. I lead design end-to-end, shaping the core interaction model, building out the UI, and working closely with advisers to understand their workflows.

A big part of my role is translating those real-world processes into clean, intuitive product experiences, and designing systems around current model limitations like context windows, latency, and output reliability. I ship features fast using tools like Cursor and Claude Code, and helped take the company from $0 to $1M ARR in under a year.

AI-powered lesson planning platform used by over 50,000 teachers across 75% of New Zealand schools. I started Kuraplan as a side project in 2024, and have since grown it into a real business — doing everything from product design, full-stack engineering, growth, and operations as a solo founder.

I've scaled the platform to ~$14K USD MRR. I continue to ship new AI-powered tools like slideshow generation, image creation, and adaptive lesson content. I love the challenge of building something to help teachers be able to spend more of their time inspiring students.

Roadtrip is an iOS app for planning and budgeting road trips, built alongside my co-founder Ben. I handled design, marketing, and growth — spanning UX/UI, analytics, SEO, paid ads, and influencer partnerships. We've reached #1 on the App Store with 700K+ downloads and thousands of paying customers. Working on a B2C mobile app like Roadtrip taught me a lot about listening to users, moving fast, and figuring out what actually moves the needle at scale.